Virtue

Virtue is inspired by a vision to give everyone their best hair. After decades in the beauty industry, Virtue Labs didn’t think anything could surprise them. Then they found Alpha Keratin 60ku, a transformative protein they needed to share it with the world. Alpha Keratin 60ku, is a hair-healing protein proven to transform hair into its healthiest version in as few as five uses. All Virtue hair products contain this proprietary ingredient. Real Technology, Real Results.