Vilhelm Parfumerie

Vilhelm Parfumerie is a luxury, contemporary fragrance house founded in New York, bottled in Paris, and exclusively available from select retailers worldwide. Its strength lies in rarity: rare ingredients, rare pairings, and rare tastes. Call it a niche house, if you will – it is known to those who matter. Fusing modern design aesthetics with unique artisan fragrances, Vilhelm Parfumerie evokes bygone memories and moments through a timeless modernist lens, as edited by its founder Jan Vilhelm Ahlgren. Each scent recreates a biographical or mythical moment, with all its feeling and emotion.

Vilhelm Parfumerie is named after Jan Vilhelm Ahlgren’s grandfather. A debonair, charismatic figure, he helped shape Jan’s appreciation for classic aesthetics and early 20th-century glamour and taught the future entrepreneur much about timeless elegance and resisting ephemeral trends. Vilhelm Parfumerie tells tales made to create dreams through its fragrances, flagons, and figurative collages.