Project Reef

Born on the island of Maui, Project Reef embodies the island's spirit and heart while advocating for sustainability, wellness, and a love for their ocean community. They prioritize caring for one another and nurturing the Āina (land that feeds) - from the vibrant coral reefs to the fertile soil. Sustainability isn't just a choice; it's a necessity. That's why Project Reef is dedicated to making the best decisions for people and the planet through continuous product innovation, purposeful partnerships, and evolving business practices.