I Profumi

A collection of fragrances created by Florentine perfumer and natural pharmacist Dr. Giovanni di Massimo. Catherine de Medici’s secret perfume recipes discovered in a Renaissance manuscript, along with recipes by her perfumers called Muschiari, serve as the inspiration for the fragrances.

In the 16th century, Florence was considered the world capital of perfume---a city resplendent with exotic spices, aromatic elixirs, and the most luxurious fragrance ingredients. This legacy of high-caliber craftsmanship and refined history instills each I Profumi di Firenze fragrance creation.

These perfumes are meticulously handcrafted in small batches with the finest selections of floral and botanical essences from Italy and around the world that are ethically sourced. A high percentage of natural ingredients are used bestowing the wearer with a one-with nature elegance.