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Amika

Normcore Signature Shampoo

$27.00

Amika Normcore shampoo bottle on a white background
Woman holding an orange bottle with text about Amika Normcore hair care products on an orange background
Before and after Normcore comparison of hair nourishment and softening on a woman with medium to thick hair.
Before and after Normcore comparison of hair nourishment and softening on a woman with medium to thick hair.
Before and after Normcore comparison of hair nourishment and softening on a woman with medium to thick hair.
Amika shampoo and conditioner bottles with nourishing ingredients on an orange background
Close-up of sea buckthorn fruits with a pink text bubble detailing its benefits.
Signature Amika Scents with sandalwood, orchid, vanilla, rose, and grapefruit labeled on a gradient background.
Amika Normcore shampoo and conditioner bottles with product features listed on an orange background
Amika Normcore hair care product lineup on an orange background with product names labeled.
Amika Hair care product lineup with descriptions on an orange background
Amika Normcore shampoo bottle on a white background
Woman holding an orange bottle with text about Amika Normcore hair care products on an orange background
Before and after Normcore comparison of hair nourishment and softening on a woman with medium to thick hair.
Before and after Normcore comparison of hair nourishment and softening on a woman with medium to thick hair.
Before and after Normcore comparison of hair nourishment and softening on a woman with medium to thick hair.
Amika shampoo and conditioner bottles with nourishing ingredients on an orange background
Close-up of sea buckthorn fruits with a pink text bubble detailing its benefits.
Signature Amika Scents with sandalwood, orchid, vanilla, rose, and grapefruit labeled on a gradient background.
Amika Normcore shampoo and conditioner bottles with product features listed on an orange background
Amika Normcore hair care product lineup on an orange background with product names labeled.
Amika Hair care product lineup with descriptions on an orange background
Express Checkout:
  • Free shipping on $49+ orders
  • Fast, trackable delivery
  • Packed with care in New York
  • Ships in 1–2 days
  • No Parabens
  • Made in USA
Description
A sulfate-free shampoo that's packed with vitamins + antioxidants for soft + nourished hair.

What is normcore signature shampoo?
Packed with nutrient-rich sea buckthorn, normcore signature shampoo leaves hair 7x more conditioned* and results in nourished + soft hair.

Who it’s for?
Fine to medium hair types 1-2c

Why it’s special?
It’s called ‘signature’ for a reason…packed with a cocktail of vitamins + antioxidants, this lathering shampoo results in clean, soft, + nourished hair.

  • Leaves hair 7x more conditioned*.
  • Coconut Acid - provides excellent lathering + conditioning
  • 94% agree normcore signature shampoo gently cleanses hair without stripping moisture**


*clinically proven when using shampoo + conditioner together as a system.
**based on a consumer at-home test of 51 participants.

SKU AMI80563
How to Use
1. Massage a quarter-sized amount of normcore signature 2.Shampoo through wet hair focusing on the roots. rinse. 3. Double cleanse. the first time to cleanse, and the second time to 4. Reap all the benefits this shampoo has to offer. fully rinse out. 5. For best results, follow with normcore signature conditioner or soulfood nourishing mask (sold separately). Use as part of your wash care routine.
Ingredients
Water/Eau/Aqua, Sodium Cocoyl Isethionate, Cocamidopropylamine Oxide, Cocamidopropyl Hydroxysultaine, Glycol Distearate, Coconut Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene

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