Glossy | C.O. Bigelow president Ian Ginsberg on unlocking profitable pharmacy retail: ‘You have to create a want, not a need’
For New Yorkers, C.O. Bigelow is an institution.
“There’s something about the [Bigelow] apothecary that emotionally appeals to people,” Ian Ginsberg, president, pharmacist, and third-generation owner of C.O. Bigelow, told Glossy. “Everybody, no matter how young or old you are, has some memory about going to the apothecary and the pharmacist telling you what to do. That’s where I started [when I joined the family business four decades ago]. I started focusing on what happens when you walk in the door.”