{"title":"Aware","description":"\u003cp\u003eAWARE is a proactive scalp wellness brand, born from a mother’s answer to her daughter’s struggle with hair loss. When Jade began experiencing severe shedding and scalp psoriasis, she struggled to find products that could help restore her compromised scalp barrier without sacrificing her salon-treated hair. She turned to her mother, Tina, a master stylist and trichologist who has spent more than 40 years helping clients navigate thinning, flakes, buildup, and sensitivity. \u003cbr\u003e\u003cbr\u003eTogether, they created AWARE — an intentional system that transforms Tina’s scalp expertise into a modern daily ritual. Thoughtfully edited to simplify the routine and maximize meaningful results, the line is designed to support long-term scalp wellness while preserving the shine, bounce, and vitality of salon-treated hair. \u003cbr\u003e\u003cbr\u003eMade in small batches, each formula pairs high-purity natural and organic antioxidants with clinically proven bioactives to help reset the scalp barrier, balance the microbiome, and defend against environmental stress. Since launching in late 2025, AWARE has become a trusted partner to hundreds of professionals at leading salons, spas, and clinics nationwide. At its core, AWARE reflects Tina’s guiding philosophy: “It’s the standard only a mother would insist on—and a ritual you can truly trust.”\u003c\/p\u003e","products":[{"product_id":"professional-scalp-care-shampoo","title":"Professional Scalp Care Shampoo","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eA high-performance scalp care shampoo powered by the patent-pending AWAREBIO™ Complex - a blend of bioactives and organic botanicals - to support the scalp barrier, balance the microbiome, and protect against environmental stressors. Helps minimize shedding while promoting a healthier scalp and stronger-looking hair. Color-safe and pH-balanced.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e10.14 fl oz \/ 300 ml\u003c\/span\u003e\u003c\/p\u003e","brand":"Aware","offers":[{"title":"Default Title","offer_id":47847870136532,"sku":"AWE37393","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/2514\/9652\/files\/1a.-AWARE-Full-Size-Shampoo_White-Background.jpg?v=1777649342"},{"product_id":"professional-scalp-care-conditioner","title":"Professional Scalp Care Conditioner","description":"\u003cp\u003e\u003cspan\u003eThis 9-action conditioner is concentrated with specialty sourced low and high molecular weight hyaluronic acid, Tahitian micro algae, green tea extract and more to provide exceptional hydration, protection, and nourishment without weighing strands down. Its innovative silk-like texture instantly conditions and detangles, leaving hair soft, manageable, and effortlessly vibrant.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e10.14 fl oz \/ 300 ml\u003c\/span\u003e\u003c\/p\u003e","brand":"Aware","offers":[{"title":"Default Title","offer_id":47847870333140,"sku":"AWE37394","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/2514\/9652\/files\/1a.-AWARE-Full-Size-Conditioner_White-Background.jpg?v=1777648747"},{"product_id":"professional-leave-in-treatment","title":"Professional Leave-in Treatment","description":"\u003cp\u003e\u003cspan\u003eThis innovatively weightless 9-action leave-in provides hydration and styling power without weighing hair down. Concentrated with specialty sourced keratin, low and high molecular weight hyaluronic acid, Tahitian microalgae, green tea extract, and more, it offers lasting protection and shine. Whether you seek texture, volume, a sleek blow-out, or a natural air dry, this all-in-one solution shields against heat and environmental stressors including pollution and UV damage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e8.45 fl oz \/ 250 ml\u003c\/span\u003e\u003c\/p\u003e","brand":"Aware","offers":[{"title":"Default Title","offer_id":47847870365908,"sku":"AWE37395","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/2514\/9652\/files\/1.-AWARE-Full-Size-Leave-In_White-Background.jpg?v=1777647077"},{"product_id":"pure-silk-hair-ties","title":"Pure Silk Hair Ties","description":"\u003cp\u003e\u003cspan\u003eCrafted from the highest-grade mulberry silk, these buttery soft hair are designed to stay in place all day while preventing breakage, static, and creasing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 Forest Mist Silk Hair Tie (deep, rich green)\u003c\/li\u003e\n\u003cli\u003e1 Midnight Noir Silk Scrunchie (classic black)\u003c\/li\u003e\n\u003cli\u003e1 Luminous Champagne Silk Scrunchie (neutral cream)\u003c\/li\u003e\n\u003cli\u003e1 Magnetic Keeper Case\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Aware","offers":[{"title":"Default Title","offer_id":47847870529748,"sku":"AWE373963","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/2514\/9652\/files\/1.AWARESilkHairTies_WhiteBackground_9a026329-1a60-4d7d-aca4-7d48f2ed5b32.png?v=1777672601"},{"product_id":"sandalwood-scalp-gua-sha","title":"Sandalwood Scalp Gua Sha","description":"\u003cp\u003e\u003cspan\u003eHand-carved from 100% natural sandalwood, our scalp gua sha is a timeless tool designed to transform your daily ritual into a moment of restoration. Inspired by the principles of meridian scalp massage, its smooth contours stimulate circulation, ease tension, and encourage healthier, more resilient hair from the root.\u003c\/span\u003e\u003c\/p\u003e","brand":"Aware","offers":[{"title":"Default Title","offer_id":47847870562516,"sku":"AWE69673","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/2514\/9652\/files\/1.-AWARE-Gua-Sha_White-Background.jpg?v=1777645369"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/2514\/9652\/collections\/AWARE_Hair_Brand_Page_Image.png?v=1777400177","url":"https:\/\/bigelowchemists.com\/ja-jp\/collections\/aware.oembed","provider":"C.O. Bigelow","version":"1.0","type":"link"}