Born on the island of Maui, Project Reef embodies the island's spirit and heart, while advocating for sustainability, wellness, and a profound love for their ocean community. They prioritize caring for one another and nurturing the Āina (land that feeds) - from the vibrant coral reefs to the fertile soil - recognizing that these precious resources sustain families and unite the community.

Project Reef's commitment is to maximize the positive impact of every sunscreen purchase. This self-sustaining strategy fuels their ability to give back to those who do good, growing their reach, and ability to do more good with every purchase.

Sustainability isn't just a choice; it's a necessity. That's why Project Reef is dedicated to making the best decisions for people and the planet through continuous product innovation, purposeful partnerships, and evolving business practices that they are proud of.